Shield of Faith
Shield of Faith is a church in the heart of Detroit, MI with a great legacy and many years of impactful tradition. While not negating that tradition, they recently sought out Smith Anderson Group to assist them in a major rebranding project. The focus was to stay true to their namesake, yet design a shield that would also be a strong contemporary icon. Once the new logo was developed, a myriad of other marketing and promotional materials were developed to help them introduce their new look. In essence, “The Shield” has the same penetrating message of the gospel, but now with a fresh new design and brand to connect with a broader audience.