Tux and Chucks Fundraising Event
Tux & Chucks is an annual fundraising event to benefit local Detroit based grass root charities. Their mission is to assist small non-profit organizations with financial support to thrive within the Detroit Metropolitan community. To effectively brand their vision they teamed up with Smith Anderson and we are glad they did! Who says you can’t raise funds & social awareness, have fun, wear your tailored suit or fancy dress and wear Chuck Taylor shoes all at the same time? A clean and luxe direction was the targeted look and feel for this project. The man in the tuxedo presents an ambiguous and versatile look accompanied by the white leather from Chuck Taylor shoes to deliver the desired direction the client was looking for. Some of the deliverables included an eblast flyer, sponsorship packet, social media images and graphic elements for online usages.