Smithanderson

28-Day Challenge 'Test Drive'

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Southfield, MI based Word of Faith International Christian Center is a multi-site church with over 30 locations across the world. We were tasked with creating and developing a brand for a new project they were launching entitled, “test drive”. The premise of the challenge is to encourage people to “try God” like never before, similar to taking a test drive in a new upgraded car. To kick-start the brand for the 28-day challenge, a race inspired, trendy logo was generated over street lines and dark asphalt. Once the initial look was initiated, the other elements needed for the project fell into place. Amongst the pieces was a host box kit, mobile wallpapers, brochures and a 10’ x 30’ stage backdrop.